While it is true that Rangers’ chairman Douglas Park owns a car dealership and sees the cinch sponsorship as a rival and competition, there’s also a genuinely noble and honourable aspect to Rangers’ dispute with the SPFL over the league’s brand backer.
Tottenham Hotspur, who Rangers will play in a friendly this summer, have a cinch deal as well. A sleeve sponsorship, yes, sleeve, for a reported £10M a year.
So, the cinch logo has been on their sleeve, just their sleeve, for around £40M-£50M total in a 3-5 year deal.
Meanwhile, at the SPFL, the cinch deal?
£1.6M a year for 42 clubs with branding plastered all over every stadium, advertising hoarding you name it.
That’s £10M for a sleeve or £1.6M for your whole country.
If anything indicates how poor a deal the SPFL got here that’s it.
Now, yes, we’re well aware the SPL doesn’t have anything like the same pull and money in it as the PL, but come on – a 42 team league with two goliath sides in it getting a ridiculous £1.6M per year and having to have that branding all over the stadium, shirts, hoardings, while Spurs can demand well over 5 times that just for their sleeve?
Is there any wonder Rangers want no part of this.
We accept the numbers will never be as good as the PL, but that’s a gross insult and does nothing to promote the Scottish game at all.
And that’s that.