According to reports online, not only are Rangers set to rename Auchenhowie, but that the rename will be a sponsorship-based deal with kit-supplier Hummel having allegedly bought the rename rights.
The former Murray Park, then Rangers Training Centre, would conceivably be called the Hummel Training Centre under the new arrangement, which frankly we are quite happy with given the club can always use new streams of revenue.
Sponsorship is the modern way these days, with dozens of British clubs selling the naming rights to their stadiums for millions of pounds, and while this deal probably wouldn’t earn quite that much, it will nevertheless bring in cash for further investment into the club.
The club training facility’s name has been an issue of contention for some considerable time now, with the original moniker unofficially discarded to zero fanfare following protestations about its title and a general lack of popularity.
Ergo the Rangers Training Centre was a more neutral name, but now the Hummel Training Centre, if these reports are indeed accurate, would be a sign of the sponsorship-laden times.
What is unclear is if the naming rights were included as part of the kit manufacturing deal – we would assume not, and such a privilege would cost extra.
But don’t quote us on that…