James Bisgrove’s interview today was yet another controlled piece, this time to official media partner Heart & Hand, where the Commercial Director conceded communication has been poor and the board had lost sight of integration with the fans in favour of running the club as well as possible.
Unfortunately, it’s clear they’ve failed on both these counts and fan favour towards the incumbents is at an all-time low.
Not since the days of Ashley, Llambias and co have Rangers’ board been this unpopular, and the one man who COULD, with a positive word or two, spin favour round, Douglas Park, refuses to do so.
Instead the chairman leaves it to his vice, to the managing director and to the commercial director.
Now, we know the previous chairman went too far in the opposite direction with mouthing off to the press, so we’re hardly endorsing King either, but Park’s absolute radio silence since becoming chairman has been… frankly pathetic.
He’s not said a word since getting the position, and that’s not good enough.
He threw Bisgrove to the wolves with the ill-fated Old Firm in Australia shambles, and he’s avoided all comms in this current media offensive.
In terms of Bisgrove now, he’s a farcical choice to put out on the front lines – not because he can’t – the man is smart and articulate, but because it’s not his job to appease supporters.
He’s there to make the club and company money with commercial pursuits, not appease the media with soundbites to make fans feel better about the state of things.
Instead it’s him on the front lines, once again being thrown to the wolves by a chairman who refuses to speak.
That they’re talking to us a bit more is better, but there is a massive amount to go before fans trust this board.
Thing is, it’s probably too late already.