When Rangers signed Ianis Hagi from Genk on loan, before adding Anderlecht’s Kemar Roofe, it led to a multitude of Belgian Jupiler league links.
When Rangers signed Borna Barisic, Eros Grezda and Niko Katic from Croatia’s top flight, a glut more players from that division were talked about.
And now Rangers have signed, albeit on loan, Amiens’ Bongani Zungu, there’s little coincidence Rangers are now being linked with every African player under the sun, with the latest ones being Fashion Sakala and Britt Assombalonga.
In short, when Rangers make a move into a new market, be it a new league or a player of a nationality untapped, agents jump at that and start linking their players to Rangers.
In 2018 the Croatian league agents were using our name to create interest in a tonne of players, earlier last year it was the Jupiler League and now it’s Africa – and occasionally it’s two for one in the form of Oosende’s Zambian striker Sakala.
Rangers and Steven Gerrard are a global brand, and growing – Gerrard is an international football icon, while Rangers’ name was always huge but is even bigger in recent months.
And agents use that to try to get the best deal for their clients, and of course themselves.
As Ross Wilson put it, 99% of the players linked to Ibrox are literally fake news, just agents drumming up interest.
And it’s a compliment to what he and Stevie have done that Rangers are being used in this way.
Comes with the territory.