In a fantastic night for Rangers, which sets us up for the next European match, there was one thing that few noticed, or have mentioned.
Sponsors 32 Red will have smiles as long as the River Clyde this week, because their name will forever be linked to that goal, and that has major implications commercially.
All this free publicity surrounding Roofe’s wonder strike makes Rangers a very valuable brand.
And if we can get two wins in the next two matches it will be very easy to attract big sponsors.
In this modern age, sponsorship deals are what you can make of them.
From official football boot partners, to money brought in from computer games, it all adds up and it makes it possible for the largest teams to survive, and thrive in difficult times.
Unlike the SFA, who couldn’t be trusted to sell a cv cure, Rangers have a team who knows how the world works, and if they can bring in several million in advertising rights, partnerships, and any other trick they know, it can only help strengthen our team further.
Being blunt, no one cares about Celtic. They had an all you could eat buffet and they became fat and lazy. Being Fat and Lazy does not sell.
Rangers, on the other hand, are the fairytale.
A team that had to rebuild, that struggled to rise from the bottom of the pyramid, and in just 9 years we (the fans) can say we created a team that now generates fear.
Because, if it was not for us (the fans) Rangers would never have recovered, and if it was not for us following Rangers through weeks of rain and snow, Rangers would never have piqued Gerrard’s interest and made him consider being our manager.
This win last night felt different. It was not Rangers’ best game, even though it will always be remembered for Roofe’s amazing goal; but it felt that finally, Rangers are now being noticed.
I think we can be blunt and say this win was created not just by the players on the park.
It was created by everyone who supports and is directly involved in Rangers.
This was a win by Rangers, for Rangers. And the brands and sponsors now see Rangers even more lucratively than they did before.
OK, we have not won anything yet, but it now feels like it’s only a matter of time.
Our opponents in Scotland cannot be lucky every single time, and there are only so many times the refs can throw a game Celtic’s way by giving them offside goals.
This year, if our players keep their heads and they realise they still have to do the hard work I feel we’ll get our first major trophy since 2011.
I think we can all agree. It’s time to complete The Journey.