Another note to raise, especially in this new significant chairman update delivered by essentially the owner Andrew Cavanagh, was that Rangers season tickets prices are going to be increased. Now, regardless of previous years freezes and raises, this is an intriguing one. This is further evidence that Rangers are trying to find more revenue streams to fall away from any incrimination on FFP. Season tickets, of course, are the lifeblood of the club. The fact Rangers are being this transparent about season tickets at this point suggests that there is an honesty there from the owners regarding going forward with the prices.
The cost of following Rangers
No one wants to spend more money. Of course, season tickets are not a cheap thing in the first place. Depending on which type you get, the £500 region and more is what you will end up paying. That is still a bit better than down south at some of the most high priced clubs, which can approach £3000 for this season. Rangers are really not that bad in that area, as highlighted in recent fan reaction. However, raising prices is always going to be a sensitive area because of the cost of living crisis.
The reality of rising costs
Whether one would say that that has passed is another matter. However, the fact is that ever since COVID, the cost of living has disproportionately gone up. Ideally, Rangers would not be charging more for season tickets. The reality is that Rangers, like anybody else, are a company. A company that needs to make ends meet and preferably profit. Raising season tickets means that the fan pays in this case 6.5% more. Whether or not individual fans are happy with that price rise depends on that individual fan and their point of view, something reflected in supporter opinion. But the vibe we’ve seen is cautious support.
Why the increase is happening
Overall, we cannot necessarily object to the prices going up. At the end of the day, all revenue sources that are possible are important. Even although the owners have a heck of a lot more cash and are willing to invest a lot more in the club than prior regimes, FFP and pure revenue streams are vitally important to keep the company going. Rangers cannot just rely on the owners to bail us out financially. The fans do have to play our part as well, hence the share issue and the season ticket rises, as discussed in broader club strategy.
This is not to endorse paying more money, but it explains why Rangers season tickets rise is a necessary evil in life, with even mainstream coverage like this outlining the financial context. At the same time, reports such as this continue to track the wider picture, while official confirmation can be found via the club own update here.