When was the last time you did a Google for ‘Rangers’ and it wasn’t filled with any Celtic-minded sites talking about our club?

Ibrox Noise was researching as we often do, and we noticed, once again, the search term ‘Rangers’ being filled with Celtic sites.

This leads unfortunately to the conclusion that the news space and media outlets are being dominated by Celtic and their content, whether it’s about Rangers or themselves.

This is a big deal – it means that that lot are getting a significant influence on Rangers topics, because Rangers fans (and anyone else) is searching for our club online and being greeted by a tonne of green-based content, and some of them are going to click it for sure.

Sure, it’s because they’re talking about Rangers (a lot) but the fact that it’s now significantly infiltrated by that lot from the other end of Glasgow means their content, their spin, their views on Rangers are far too prevalent in our airspace.

Rangers have become borderline second best in our own online space.

How do we fix this?

Unfortunately it’s representative of the mood and vibe these days – Rangers sites are struggling to find much positive content, and a lot of the reports, admittedly including Ibrox Noise, are either neutral, critical, or downright pessimistic, and Celtic-minded sites are feeding into that and taking pot shots.

And in doing so are now filtering into our online presence.

Rangers on the pitch need to improve. Rangers as a club need to improve.

Then the media content will reflect that and start to elbow out Celtic stuff out of the way more.

But that seems a long way off right now.