The comments from Dons chairman Dave Carmack initially scream of sour grapes because since when are Aberdeen ever going to agree with Rangers and Stewart Robertson on anything? But equally regulars not only know Ibrox Noise has not agreed with our managing director on much lately, but even more tellingly, our valued readers have supported our criticism.

And Cormack’s points, especially the notion of how Robertson’s comparison with Sweden is complete nonsense, do ring true and further support the idea Rangers’ chief is spouting piffle he is unable to back up with facts.

The one that screams out is the TV deal comparison – we already poured cold water on what Robertson was arguing, that Sweden’s TV deal ‘proves’ that Scotland should have the same one.

But Cormack adds a further point – Scotland, or the SPFL, only sell a portion of our matches live per season, while Sweden sells every single one of them – so their deal is worth more because, well, the broadcasters are getting a tonne more for their money.

There’s also the nonsense about comparing us with England, which Robertson did – did you know, for example, that the Old Firm match between Rangers and Celtic gets only 25% of the viewers Wolves v Leicester gets? That’s right – PL matches average around 5M viewers on Sky and BT, but the Old Firm (Sky only) never gets much beyond about 1.5M.

Sadly, the game north of the border doesn’t have the value, and even the jewel in the crown of the Old Firm doesn’t elevate it that much.

But how can Robertson compare us to Sweden when, as we illustrated before, there’s not a single comparable trait to use?

Unless, as Cormack says, we want to sell every single live match to increase the package value, the Sweden scenario is apples to oranges.

No, our board has a habit of talking utter rubbish these days, and you know it’s bad when the Dons chairman proves it.