One thing we’ve found very strange at Ibrox Noise is that 10 years on from the sale of Nikica Jelavic to Everton for £5M, we’ve still not sold anyone since at anything like that value.
You can forget the dark days in the lower leagues – we’ve been back in the Premiership for five seasons now and the best sale in all that time was about £1.5M for Josh Windass and one or two others in that ballpark.
If there’s one thing Celtic have definitely done well the past decade, it’s sell their assets at ludicrous prices, even the ones they don’t want, say they want to leave, and have little CV (Ajer, anyone).
They’ve sold multiple players for £20M over the years, which is extraordinarily good business, while Rangers simply have not.
True, the Famous do have a bit of a weaker financial position in that we didn’t have exclusivity on CL cash for a couple of seasons, so Celtic got a bit of a £40M head start, but just because a club has money doesn’t mean other clubs will automatically bid stupid sums for their players.
But suitors to Celtic players have.
With Joe Aribo linked out for £15M, the difference is plain – he’s crucial, critical, and we need to hold onto him. But Ajer was surplus and they still made a killing of about £20M.
Rangers’ business model these days is great – the work James Bisgrove does is genius. But one failing has been player sales.
And it needs to improve otherwise we’ll keep being left behind.
On that front anyway.