We speak a lot on Ibrox Noise about player values and transfer fees. We know this. We even had Alfredo Morelos valued at £120M at one point!

The reason we go here a lot is because Rangers missed the boat unlike every other top world club, including our city rivals, of the transfer fee explosion which took place pretty much right after our club went into the mire.

It means that for the 10+ years Celtic have been selling players for £10M and all kinds of Dembele dollars, Rangers haven’t sold a soul for more than £1.5M (Josh Windass, our biggest sale in the past 10 years).

Player values hiked incredibly since 2012 – an ordinary RB like Aaron Wan-Bissaka cost Man Utd £50M from Palace. He’s nothing special and can’t even get in the England team.

This is the inflation boat Rangers missed out on, and it’s why we await our first BIG sale of this new era.

Club assets back in the day did go, yes, for £8M, the Boumsongs, the Cuellars, the Fergusons, the GVBs and the Huttons to name just a few – but this is a long time ago, and such players today are £20M+. Look at Tierney and Dembele, and the mediocre Frimpong who was about £10M!

So when we rabbit on about values, while in places it feels to you lovely audience like we’re just plucking numbers out of thin air, the reality is a lot of research has gone into what players are worth, what they go for, and what position Rangers are in to demand that value.

It is time for Rangers to exploit the ridiculous market and secure big cash for an asset or two, because this we’ve literally lost tens of millions the past decade through being unable to cash in on our marquee players.

That’s why we talk about it a lot.