When Andy Murray announced Under Armour as his kit partner in 2015, the response from the majority was ‘who’.
Big in the USA but fairly unheard of here, UA’s only deal otherwise in the UK was with London giants Spurs, and that contract and that of the British tennis star was the US giant’s first attempt at breaking the UK and European market.
Today they’re a household name and while maybe not quite of the size in Europe of Nike and Adidas, they’re still well up there.
Castore looked at that system of success and decided to go the same route – the Liverpool-based premium manufacturer elected to go completely left-field and become a kit partner with Andy Murray as well, just like Under Armour had.
Two years on, while there were a few initial teething issues for sure, they are now partnering Rangers, and PL giants Wolverhampton Wanderers as well with a kit for Molineux.
But it’s that Rangers deal which has pioneered Castore’s emergence as a leading player in the UK – Sir Andy sure helped it a long a bit, and got them some attention, but partnering a massive football club with Liverpudlian icon Steven Gerrard as manager was the biggest boost a company like Castore could get, and thanks to Rangers’ UK-wide prominence, Wolves have made the same deal.
Castore owe Rangers (and Sir Andy) a lot – thanks to both deals, they have now become a big name in the UK, and not just a premium one.
While we admit those early issues with the Rangers kit and some distribution, it goes smoothly now that they have learned from those errors.
Rangers. Setting the standards and pioneering the future.