We’re hearing more and more word on the wire about Bongani Zungu, and the potential for him to remain in Glasgow.
Fans bewildered by why Rangers would pay money for this evident failure of a player to sign up permanently could be excused for their perplexion, but there are a number of reasons why Rangers might actually secure him long term.
First off, it would be cheap – it’s not going to be the £4M Amiens priced him at, but a cut-price £1.5M. He’s a Covid violator and hasn’t played too well, and these can certainly hurt a player’s value significantly.
But still, we hear you cry, why keep this player when he’s evidently not up to scratch?
Zungu is a megastar back in South Africa (Ibrox Noise has hundreds, thousands of African followers these days), and indeed the whole African continent is rather aware of him – on a daily basis, various SA websites cover his progress and his career, and this means one massive thing:
Rangers are getting big exposure in a country of 60M people, a market we haven’t truly plundered yet. Indeed, the whole of Africa is becoming aware of Rangers thanks to Zungu, and that’s 1.2B people.
Now remember, our genius marketing team got an exclusive deal with Indian giants Star Sports for our matches, so they are no strangers to accessing markets filled with over a billion people.
And the more we retain assets like Zungu, the more attention we get, the more deals we can make, the more exposure in fertile markets we can enjoy.
Of course, this doesn’t guarantee he will stay – he does need to improve, and if the club doesn’t think that will happen, we’ll have to part ways. Even a lucrative player with much to bring has to have some quality otherwise they’re deadweight.
But Rangers may well have 1.2B reasons why holding onto Zungu is a good idea after all.