The SPFL has been plunged into deep chaos after Neil Doncaster failed again to secure a sponsorship deal for any of Scottish football.
A quarter of the way through the season, and Doncaster and co. have been completely unable to find a sponsor for the Scottish game, with the Premiership remaining named just that, with no brand support.
Doncaster was unable to find any deal for the SPL when Rangers were not in the top flight, and went a long time without agreeing terms with anyone; despite having the Famous back where they belong at the top of the league, £400,000 a year man Doncaster continues to be unable to find anything to sponsor it.
Thanks to the rigged vote and the farce appointment of Celtic as champions, the SPFL have absolutely destroyed the commercial viability of the league – no one wants to sponsor a fixed competition, and that is the reputation Doncaster and co have given this division and this country thanks to their diabolical conduct some months ago.
Even then, when Doncaster finally found a deal all those years ago, it was a mere six-figure sum from Ladbrokes and didn’t even breach a million.
So now that the already abysmal reputation of the SPL has been completely sunk by its governance, it’s not really a shock that the league cannot find a sponsorship package.
Many would argue the global crisis is contributing, but that would be nonsense. There is still plenty money high up in the elite companies and even the lesser ones, and most other leagues have sponsorship. Even Ireland has Aitricity.
But in a country that still refuses to use VAR, are we surprised no one wants to touch us with a bargepole?