Where did that Rangers moment come from?

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Even a month after Rangers signed Ryan Kent for an
eye-watering £7.5M, there remains a sense of ‘where did THAT come from?’.
Despite the legitimacy of the deal, and the fact we know we
could afford him, there still continues to be slight disbelief at years of
frugal spending being blown so wide open by that fee in a stunning 24-hour
shocker.
While Rangers’ transfer fees had tangibly increased, to go
from £3M to £7.5M was about as dramatic as it gets, and really did raise
eyebrows.
But even more dramatically speaking, it proved one thing –
Rangers’ tight purse strings of the past 7 years are now history, and this club
is capable of spending serious money now.
In the past three windows Steven Gerrard has signed Eros
Grezda (£2M – hell of a gamble, like ComeOn), Nikola Katic
(£2M), Borna Barisic (£2M), Connor Goldson (£3M), Filip Helander (£3M), Ryan
Kent (£7.5M).
While our earlier entry from Coco10 did extensively explain
the off-pitch gulf in finances between both clubs, the fact Rangers are playing
in the £3M and £7M market regularly again suggests the worries about being
unable to are no longer relevant.
Of course, ‘where is the money coming from?’ many ask. Well,
as we showed before, this summer alone Rangers coined in around £17M (set to
keep rising by at least another £4M for the next two home UEL matches gate
receipts alone). True, that includes overheads like player wages, but those who
disputed our point about the money’s origin just assumed we didn’t factor in
standard overheads.
We did.
In short, Rangers are now generating, from all revenue
sources shirt issues aside, much more like the levels we used to, and we’re
seeing that in the level of player fees and salaries we’re starting to pay out.
As
Dave King said in May 2015, this club will be run within its means aside
transfer failures like Grezda
, sustainably. Indeed, the accounts earlier
this year confirmed a solid £5.2M profit, and while that’s not always going to
be the case, it shows the club now has the means to land a glove in the
transfer market these days.
We’re not at the level yet of Celtic, we don’t deny this. As
both articles yesterday discussed, Celtic’s budget (if not their spending in
the past season or two) eclipses ours painfully. We manage to put our millions
together with careful planning and time, while Celtic just sell their best
players and have £50M in the bank, along with continuing smooth merchandise
operations, compared with Rangers’ troubles of recent years which seem more and
more like a distant memory now
But that aside, the £7.5M on Kent shows Rangers are now in
similar markets to Celtic, that we can compete with them for the best players.
Joe
Aribo, recently heavily discussed on the site
, is an example of a player
who rejected Celtic and went with Rangers and Steven Gerrard, helped by those
reported £20,000 pw wages.
That and Ryan Kent’s £7.5M show Rangers do have financial
muscle again.
But more considered and careful now.


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